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Showing posts from October, 2011

Web Marketing, how Indian SMEs can leverage on it!

Indian market is yet to fully appreciate web marketing – one would gather this going by the static nature of most websites. My focus in this piece would be to understand how websites and online efforts can pay off handsomely with little investment.
Introduction

The costs involved in out-of-home marketing in India is quite staggering – enough to keep any budding company at bay. While this could be the right medium for large businesses, it simply doesn’t work out for small and medium enterprises. Most of these are startups that operate on a niche business or are able to achieve economies of scale due to certain market situations.

They benefit usually by exploiting the gap which is left open by large enterprises. Their continuation then depends on how long they are able to maintain the profitability that ensures their survival without scaring or luring larger enterprises. Thus, the customers pertaining to such businesses are a smaller segment that lay scattered across the market.

Since marke…